Monthly Archives

April 2022

Product Development/Management Checklist

By | Marketplace Solutions

Initially created to help our own team create better products, the Connectus Product Management Checklist is a great place to start when thinking through what will be required to build a great product. Including input from product managers, start-up founders, investors and other team members, the Connectus PMC covers the following areas:

  • Business Model – Map of goals, sales channels and other key business areas.
  • Job“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” What does your product do?
  • SWOT – Strengths, Weaknesses, Opportunities and Threats
  • Stakeholders – Who should you consider when building the product?
  • Mission – Core mission and values of the organization.
  • Schedule – Identifying development schedule and align with business goals.
  • Strategies – Departmental and overall strategy.  Slack strategy.
  • Metrics – Product management metrics to consider
  • Valuation – Focus on value including scalability and profitability when considering any features or changes.  Create value for all stakeholders.
  • (AMR) – Acquisition, Maintenance and Retention – Consider how you will onboard users, managed their accounts and maintain their high expectations.
  • Team – Organization model including in-house and outsourced options.
  • Finance – Finance roadmap aligned with the overall product roadmap.  Ensure proper capitalization for development and growth.
  • Pricing Model – Attempt to determine what the user would be willing to pay, if anything, for the product.  How will the company make money?
  • Funding – Funding options including outside capital, grants and other options.
  • Due Diligence – List of complete DD items to consider including regulatory requirements and stakeholders.
  • Customers – Target customer and the customer lifecycle
  • Technology – Consider the buy, build or partner options for technology.  How to use and manage it.
  • (IP) Intellectual Property – Overview of intellectual property considerations.
  • Feedback – Feedback cycle or (VOC) voice of customer system.
  • Development – Ongoing development cycle including team considerations.
  • Roadmap – Multi-layers roadmap.
  • (PMF) Product Market Fit – Determining how your product fits into the marketplace.
  • Research – Ongoing research to keep tabs on changes in the market.
  • Management – Overall management suggestions for the product development process.
  • Tips & Tools – What tools can you use to cut costs and improve shipping times.

Contact us to learn more.