All Posts By


Product Development/Management Checklist

By | Marketplace Solutions

Initially created to help our own team create better products, the Connectus Product Management Checklist is a great place to start when thinking through what will be required to build a great product. Including input from product managers, start-up founders, investors and other team members, the Connectus PMC covers the following areas:

  • Business Model – Map of goals, sales channels and other key business areas.
  • Job“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” What does your product do?
  • SWOT – Strengths, Weaknesses, Opportunities and Threats
  • Stakeholders – Who should you consider when building the product?
  • Mission – Core mission and values of the organization.
  • Schedule – Identifying development schedule and align with business goals.
  • Strategies – Departmental and overall strategy.  Slack strategy.
  • Metrics – Product management metrics to consider
  • Valuation – Focus on value including scalability and profitability when considering any features or changes.  Create value for all stakeholders.
  • (AMR) – Acquisition, Maintenance and Retention – Consider how you will onboard users, managed their accounts and maintain their high expectations.
  • Team – Organization model including in-house and outsourced options.
  • Finance – Finance roadmap aligned with the overall product roadmap.  Ensure proper capitalization for development and growth.
  • Pricing Model – Attempt to determine what the user would be willing to pay, if anything, for the product.  How will the company make money?
  • Funding – Funding options including outside capital, grants and other options.
  • Due Diligence – List of complete DD items to consider including regulatory requirements and stakeholders.
  • Customers – Target customer and the customer lifecycle
  • Technology – Consider the buy, build or partner options for technology.  How to use and manage it.
  • (IP) Intellectual Property – Overview of intellectual property considerations.
  • Feedback – Feedback cycle or (VOC) voice of customer system.
  • Development – Ongoing development cycle including team considerations.
  • Roadmap – Multi-layers roadmap.
  • (PMF) Product Market Fit – Determining how your product fits into the marketplace.
  • Research – Ongoing research to keep tabs on changes in the market.
  • Management – Overall management suggestions for the product development process.
  • Tips & Tools – What tools can you use to cut costs and improve shipping times.

Contact us to learn more.

Sounds Looking For Contributions

By | Sounds - music promotion platform, Uncategorized

Connectus is currently looking for contributors for our Sounds platform.  Sounds is being developed as a platform to help artists promote local music events, streams, downloads and news.  If interested in contributing to Sounds, please send your information to

Our initial network will be three hundred cities in the United States including Nashville, New York, Los Angeles and other cities with a populations of over one hundred thousand.  Our goal is to curate news in those cities and expand to other cities globally.

We look forward to hearing from you.